Most people think that
it’s easy to make a popular blog, but when they start posting and see poor
statistics, they realize that blogosphere is one very competitive environment
and that hardly anybody is interested in reading their daily thoughts. Good blog
is mostly about the content, but there are lots of other very important aspects
that make it popular and even lucrative, if it is made for commercial purposes.
In this article we analyzed some of the most important criteria for creating
and running a successful blog.
Choosing
the Right Topic
Every topic can be turned
into an amazing blog, but it is always better to choose topics you are
passionate about, or at least have some knowledge beforehand. First blogs were
written in the form of diaries, and people were mostly sharing stories from
their everyday life. Although today this might sound strange, these first blogs
were very popular. If they weren’t, this writing format would never became so
widely acclaimed and spread all around the world.
If you wish to earn money
from your blog, always stick to the familiar niches, from which you can provide
plenty of interesting content. Because if you haven’t heard already, “Content
is King”. There are also other important criteria that can turn your blog into TechCrunch, PerezHilton or LifeHacker. Some of
the most important questions to answer before choosing a topic are:
●
How big is the target audience?
●
Does the topic have a long-term appeal?
●
Is there enough sub-topics to write about?
● How
strong is the competition in that niche?
Search Engine
Optimization
SEO
is one of the basics for creating and running a successful blog. Choosing the
right keywords and inserting them in posts can largely improve your blog
statistics. Of course, for some time now, Google has stopped being all about
keywords. Making an SEO optimized blog also means that you need to work a lot
on its design, content as well as link building. For good SEO it is also
essential that you follow the latest Search Engine trends, as Google often
changes its algorithm and introduces new criteria for website ranking.
Currently you should focus on the following:
● Focusing
on long-tail keywords
● Using
responsive design
● Optimizing
blog images
● Linking
both internally and externally
Creating Great Content
Plenty
of long-tail keywords and SEO expert teams won’t help you if your content is
not unique and worthy. You should always stick to the topic and post content
which your targeted audience is interested in. Although textual blogs are the
most common ones, you don’t need to stick to blog posts, articles, news or
poems. You can also include video material, songs, sketches or any other kind
of artwork, infographics etc. Possibilities are endless. Whatever you post it is important that your
content is unique. By posting interesting and original content you are building
your reputation and in time, more and more people will start linking to your
blog posts.
Blog Design
Blog
design is another important matter that attracts visitors and makes them feel
welcome. These are some of the things you should keep in mind:
● Responsiveness –
make your blog responsive so it can be interesting for both desktop and mobile
users.
● Cut Page Bloat –
it should load as fast as possible, large images cause slow performance.
● Easy to Navigate –
make menus visible and easy to navigate
● Keep It Fresh –
change your blog’s design from time to time, add special holiday themes that
include: snowflakes, sun, shells, Santa, your most interesting New
Year images, etc.
● Show off the best content –
pages or posts that are doing better than others should be highlighted.
Running a successful blog became a full
time job long time ago. Popular blogs can be very profitable, which makes this
market highly competitive in lots of different niches. That’s why it is
important for newbie bloggers to go one step further, follow the rules written
above and start their blog with a bang.
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