Fashion industry is a booming sector that is
exploring the vast global markets, thanks to the retail therapy. The changing
patterns in buying and making clothes and fashion products is enabling us to
experience new dimensions in the fashion market.
Emergence of ecommerce has completely revolutionized
the fashion industry in Nepal. Technological innovations allow online buying
and selling, thus allowing fashion industry to grow and develop efficiently. Ecommerce in Nepal provides a good
future for fashion industry. Various e-commerce platforms including Kaymu
enables selling and marketing of fashion items intrinsically different for the
customers and distributors. There are benefits and opportunities involved for
both the buyers and sellers. These e-commerce platforms create a huge impact on
the production, marketing and distribution of the products related to the
fashion industry.
E-commerce
and the future of fashion industry
As the fashion industry is widely adapting the
e-commerce strategies in Nepal, we need to see how the trends in the fashion
sector are changing. Let’s have a look at how the flourishing fashion industry
is opening the gates of development.
Multichannel
technology:
The growth in m-commerce and online shopping in Nepal has vastly developed to improve the
customer experience in shopping. Currently, the shopping attitudes
are changing. Customers are now turning to online stores, instead of heading
towards department stores. The fashion products, be it clothes, jewellery, or
sunglasses are available in a huge variety, colours, sizes and varying number
of brands. The 3D images are being created by different marketplaces to provide
a worthwhile shopping experience to the customers. The retail transactions have
allowed the customers to conveniently access the easier mode of payment. These
simpler means of transaction enable the customers to get the products without
any hassle.
Personalized
shopping:
For customers who are tech-savvy, online
marketplaces like NepBay are providing the
facility to customize and create their own products. You can buy fashion wear in Nepal from this
marketplace at reasonable rates. Many brands make it easier for the customers
to design the product and select the texture, colour, size, etc. based on their
personal preferences. Apart from customization, many virtual marketplaces
offers sales and discount deals to the customers for in-store promotions and
marketing.
Selection
and decision-making:
Through upgraded technology, the retail stores
are now providing quality images to the customers to help in their
decision-making when ordering a product online. Product features are provided
in detail to give a better idea to the customers. Moreover, by sharing user
experiences and customer feedbacks, the fashion industry can reach to new
heights. Due to this, the customers are now obtaining more realistic and
genuine value of the fashion products.
Shop
all at one store:
Online businesses are increasing in Nepal, which
is allowing the customers to opt from a variety of options. A number of local
and designer seller fashion brands are offering their products online to be
viewed by millions of online customers. Instead of looking for different
products at different stores, the customers can look for popular fashion items
at one marketplace and shop everything from ‘under one roof’.
nice post
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